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Preparing Your Website for the New Year

There are plenty of things you should do to keep your website running smoothly. 

Quarterly tasks, monthly tasks, there are even weekly things you could be doing to help your website be an incredible asset for you.

But what about yearly? If you’re already keeping an eye on your site, is there anything that happens yearly, or is it another one of those “new year, new you” remixes that get thrown around every year?

Actually, yes! There are a few things that an annual milestone could be useful for.

Items Related to Your Website

Review & Update Copyright Date

  • Ensure that the copyright information in the footer of your website is updated to reflect the current year.
  • You may want to use a date range from when your website was first launched through the current date – for example 2020-2024.

Review & Update Policies and Legal Information

  • Every website needs to have a privacy policy, terms of service/use, and a cookie policy and consent notice and these should be reviewed and updated at least annually (legislation changes all the time).
  • Depending on your website and target market, you may also require a refund/return statement, a disclaimer, and a number of industry specific legal documents.

Test Contact Forms

  • Your contact form is likely used by your prospects regularly so you know it is working. However, do you recall what the confirmation message is?
  • Do you send a copy of the form to those who fill it out? Are those contacts added to your email marketing system and how are they tagged?
  • If you haven’t checked recently, the new year is a perfect time to do so!

Review Users

  • Most likely you have a few people who have access to the back-end of your website and that list (and any access they have) should be reviewed at least annually.
  • This could be your tech support person, you virtual assistant, and/or your marketing team.
  • Don’t forget to check other systems they mau have access to – your registrar and hosting (below), your CRM, social media profiles etc.
  • And… do you have confidentiality / Non-disclosure agreements in place with them? If not, make it a new year resolutions to get these done!

Items Related to Your Domain & Hosting

Check in on Your Domain(s)

  • Review your list of domains and if there are ones you know you are not going to use, consider cancelling them or listing them on your registrar’s auction site.
  • Check the privacy and security settings on your domain and ensure they are appropriate for your needs ( we suggest you have domain protection and privacy in place).

Review Your Hosting

  • Now’s a good time to review your hosting service to be sure it is still the ideal choice for your site.
  • How is your performance? Have you had issues and how quickly were they resolved?
  • What are your plans for the next year – will your current hosting arrangement be adequate for your projected growth?

Review Users

  • As mentioned above – check who has access to your registrar and your web host – don’t forget any FTP accounts that may have been created.

Items Related to Your Social Profiles

Review Your Branding

  • Make sure your profile and cover images reflect your current branding and adhere to each social network’s image size requirements.
  • Review social media bio to make sure it is complete and accurate and matches your brand’s tone and voice guidelines.
  • Check that any links in your bio, and elsewhere, work.

Review Key Performance Indicators

  • Review your KPI’s – including things like follower growth, engagement rate, conversion rate, etc.
  • Determine which metrics and key performance indicators are important to you in the coming year.

Take Note of Your Top Content

  • Review your top performing content – this is what your audience enjoys – plan to post more of this in the coming year.
  • Review the demographics of your audience. This includes their gender, age, and location. It’s a great opportunity to see if those following you are within your target audience. If they are, fantastic. If not, you might need to switch up your content so you can appeal to the right people.

Choose Which Platforms You’ll Prioritize in the New Year

  • Social media is always changing so, at the end of every year, ask yourself if you’re dedicating your time to the right platforms.

How Digital Chicks Can Help

Does this sound complex, overwhelming or something you just don’t want to spend your time on?

No worries, we can help. Partner with us and we can:

  • Remove technical complexities and aggravations.
  • Simplify your operations and streamline your processes.
  • Optimize your time so that you can focus on core business activities.
  • Become a reliable and trusted partner who can manage the technical side of things with minimal oversight.
  • Provide peace of mind.

If you have any questions or need assistance building a new website for your business, please don’t hesitate to reach out.