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Google is Shutting Down Business.Site Websites​

Today, Google announced that as of March 1, 2024, Business.Site websites, a feature provided through Google Business Profiles, will be discontinued.

Here is the email that was sent out today to Google Business Profile accounts:

Google is shutting down the Business.Site websites on March 1, 2024.

When local businesses created a Google Business Profile (formerly called “Google My Business”), the local business had an option of having Google make a “website” for them, which was on a subdomain at business.site. For example, localbizname.business.site.

However, in an email sent today, Google has decided to completely shut down the business.site websites. Starting March 1, 2024, if you have a business.site website, it will be redirected to the Google Business Profile listing that’s associated with that website.

Then, on June 10, 2024, the website will no longer be available.

What Are Google (Business) Sites

In early 2008, Google launched Google Sites, a free, single-page website builder designed for small business.

Anyone with a Google Business Profile could use the tool to create and edit a mobile-friendly website quickly, hosted on (Google’s) business.site subdomain.

Information and photos from [a business] Google Business Profile were used to automatically create a basic site, which could be (somewhat) customized.

As content on [a business] Google Business Profile was updated, the changes were applied to your Google Site as well.

Why The Change

While Google hasn’t provided a lot of detail on the reason for shutting down its business websites, we do know that Google has been changing its involvement in many aspects of the online digital world.

Recently, it sold Google Domains to Squarespace,  indicating a shift in its role in web hosting and domain services.  As the competition in the basic website business increases, Google may not be able to compete without a major overhaul of its builder tool.

What Should I Do?

  1. Review Your Current Setup: If your business uses a business.site domain, it’s crucial to assess how this change affects your online strategy.
  2. Consider Alternatives: Look into other website builders or content management systems. Digital Chicks builds websites on the trusted and Google-friendly WordPress platform. WordPress offers more advanced features and customization to fit your business’s unique needs.
  3. Update Your Business Profile: Ensure your Google Business Profile links to your new website and that all information is up-to-date. (Hint – you should be doing this regularly anyway).
  4. Monitor Your SEO: If you’ve previously engaged in link-building or other SEO efforts pointing to your business.site domain, you’ll need to redirect these efforts to your new domain to maintain your search engine rankings. Contact us – we can help you identify and update these links

Have a question?​

Are you planning a new or revised website? Maybe you want to create a course or membership?
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How Digital Chicks Can Help

Navigating these changes (quickly) can be overwhelming and complex, especially considering the Social Media and SEO implications (if you have been using your business.site website as your main online digital presence).

At Digital Chicks, we create customized digital marketing solutions, including websites (of all shapes and sizes), learning and e-commerce solutions, website management and support, SEO, and more.

Our team is ready to help you:

  • Develop a new, customized website that reflects your brand and meets your business needs
  • Manage your SEO and digital marketing plan to adapt to this (and other) changes
  • Manage the transition from your Google Site to your (new) website smoothly, ensuring minimal disruption to your online presence

Google’s decision to shut down “business.sites” websites may require some quick pivoting, but it also opens up opportunities to enhance your online presence through more advanced and tailored solutions.

Digital Chicks is here to guide you through every step of this transition, ensuring your business thrives online.

If you have any questions or need assistance building a new website for your business, please don’t hesitate to reach out.

FAQs

If you don’t have a Google Site associated with a Google Business Profile, the changes discussed in this article won’t affect you.

Beginning March 1, 2024, Google will redirect traffic from your Business.Site to your Business Profile.

After June 10, 2024, the redirect will end and your Business.Site website will show as unavailable.

Your Business Profile won’t be affected. When customers visit your website made with Google Business Profile, they’ll be redirected to your Business Profile instead.
Be sure to update your Business Profile to link to your (other) website by the March 1st date.

You can add much of your information from your Business.Site website to your Google Business Profile.

If you need additional functionality, contact us and we can help you build a website that will support your business now and in the future!